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Writing

  1. The Work is in the Fog of War

    The designs are done, everyone’s nodding… and then ticket-writing reveals how little you actually know. If you’ve ever felt that lurch, this is a way to name it - and stop mistaking it for failure.

  2. Hiring as a Facsimile of Real Work

    Most interviews are a strange kind of theatre: compressed, improvised, and oddly detached from the work. What if hiring looked less like storytime and more like the way you actually collaborate?

  3. The Resurgence of the Webmaster

    Somewhere between “contact the webmaster” and “please open a ticket”, we misplaced a particular kind of web magic. I think it’s coming back — and you might already be carrying it.